Link Juice (or backlinks as we will use the term in this article) is not the most critical factor in Search Engine Optimization or SEO. Although it does help a lot and can sometimes be overlooked. But what is Link Juice? It is simply the percentage of search engine result traffic that has been sent to a specific site by search engines. So, if you have an article and several links are pointing to it from other websites, a small fraction of your overall ranking potential is distributed amongst these links, which gives it some importance.
A higher SEO ranking means better visibility in the SERPs. Higher PageRank also means better ranking in organic searches – i.e., those done by people looking for the information you offer on your websites. However, not all SEO works!
To be successful in SEO, you must use a combination of many different factors that can improve your ranking, including high relevancy, informative articles, links from trusted websites, and so on. The goal is to get your site as high up in the SERP as possible, but not necessarily at the expense of having a lower PageRank. If you don’t want to spend too much money on getting higher rankings organically, then link juice isn’t for you.
However, for those who want to invest in SEO (not necessarily in link building but in making their websites as high ranked as possible), there is one fact to remember: high relevancy is the key. Basically, search engines are looking for unique content. In order for them to pick your website apart from all the thousands of others, your content has to be of value. It should be something that would appeal even to people who aren’t searching for it. The higher your page rank, the more unique your site will be seen, which means higher ranking and thus more pruning of your SEO.
If your web page has relevant content, then you’re off to a good start. However, this isn’t enough. A good SEO strategy also involves using the right keywords in the right places on your website. This will not only improve your rankings but will also get you the amount of pruning you need. There are many different metrics available to measure how relevant your pages are, including Google PageRank, Alexa traffic and others.
It’s also important to build quality content. Many people are under the impression that SEO is about spamming search engines and trying to rank higher using black hat techniques. While it’s true that there is some of that involved, quality content and SEO in general is about creating high quality backlinks to your site. It can be very frustrating to read through hundreds or thousands of blog posts that are full of SEO jargon and think that your rankings have risen with them.
Link building is just one part of good SEO though. In order to truly benefit from good SEO and get as many backlinks as possible, you need to have a solid domain authority or PR. A domain authority is simply the total number of links that a page has from other sites with a higher PR. As you increase your domain authority, you’ll notice a positive increase in backlinks and pruning of your SEO strategies.
Link Juice is all about how valuable a site is. If other sites are linking back to you, then that’s valuable juice. Organic rankings are based on link juice. In essence, SEO is all about building your brand by having relevant, natural backlinks from trusted sources. The more credible your sources are, the more of an authority you appear to be and the more juice you will generate. That’s how organic rankings are generated from organic SEO strategies.