Web design encompasses various disciplines and skills in the creation and maintenance of websites for users to view. The various fields of web design include:
- Web layout, web content writing.
- Web page layout.
- Website programming.
- User interface (UI) design.
Web designers code the front-end or visible portion of a website. This usually includes a graphical user interface, which lets users interact with the website. Web designers often use graphic software, such as Dreamweaver, to develop a web design. Web designers also code the back-end or invisible portion of a website. This includes database coding so that websites can communicate with each other.
In addition to coding, web designers use visual designs to make a website more appealing to users. Many web designers use image editing software, such as Adobe Photoshop. Web designers also use graphic design in combination with coding, using a style sheet in conjunction with HTML coding. To complete a web design, the web designer needs to have good communication skills and interpersonal skills. Most web designers start by designing a personal website.
Web design and web development are integral parts of digital products and services. A digital product or service is a tangible item or service that can be purchased or provided over the Internet. Digital products or services include online newspapers, magazines, books, and other printed items. A digital product or service that is developed online must satisfy a set of quality standards called “auspressive usability,” which defines what a user will consider to be a good user experience. Web designers use these quality standards to determine the look and feel of a website and to ensure that a website is easy to use.
A web designer is not the same as a web developer. Web designers are typically hired by a company to provide front-end coding, while web developers are typically hired by an individual to take care of the back-end coding. A web designer’s job is to convert information that the customer has provided into a digital product or service that the customer can purchase or access. A web developer’s job is to write programs for the back-end coding that translate what the customer has given them into an electronic format. Web designers are less involved in day-to-day operations but are more important in making sure that the website is visually attractive, flexible, and user-friendly.
Web designers usually work with a client to identify visual goals, create a product or service description, and build images and functionality. Web designers can integrate graphics, text, images, videos, logos, and interactivity in order to create a digital product or service that can be used and enjoyed by its users. Web designers use knowledge of aesthetics, usability, search engine marketing, and SEO (search engine optimization) in their efforts to create compelling websites. While the primary focus of this job is on creating an online business, they are also useful in creating websites for local companies and non-profit organizations.
Social media and user interaction design foundation. Social media and user interaction design foundations are integral aspects to successful websites. These designers make it easy for the user to share information, ideas, products, and services through various formats, platforms, and media. Social media websites such as Facebook allow for easy sharing via photo and video sharing. Social media also allows users to publicly submit content through blogs, forums, and user-edited news feeds. Interaction designers create the visual interface for sharing media via games, surveys, and surveys.